Bloomberg Business of Sports City Football Group CMO Nuria Tarre on Business of Soccer
Mar 20, 2026
David Carlock, founder of Machete Group who builds mixed-use districts around stadiums, discusses why teams invest in real estate to create year-round destinations. Elizabeth Rembert, municipal finance reporter, covers how UConn women’s basketball boosted university revenue and local economic activity. They explore stadium-driven development, fan experience upgrades, NIL impacts, and how major events accelerate soccer’s U.S. growth.
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Extend Game Day With Real Estate To Boost Revenue
- Extend fan length of stay to increase per-fan revenue by adding restaurants, hotels, and apartments adjacent to venues.
- Carlock compares this to Disney's length-of-stay logic: marginal revenue from extra time is far more valuable than single-day visits.
Diverse Premium Products Drive Higher Ticket Revenue
- Premium and diverse seating products unlock significant incremental revenue beyond basic tickets.
- Carlock traces the evolution from suites to party decks and varied premium experiences that capture different buyer preferences.
Live Atmosphere Is The Core Venue Differentiator
- The competitive edge for modern venues is delivering an energizing live experience that fans can't get at home.
- Carlock argues innovations now focus on atmosphere and getting fans back into the bowl after halftime, not just screens or stats.