
The Game with Alex Hormozi How to Build a Valuable Business You Can Sell Someday | Ep 707
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Jun 19, 2024 Entrepreneur Alex Hormozi shares insights on building a valuable and sellable business, focusing on identifying the most valuable components to sell. Topics include reducing owner dependence, establishing recurring revenue, and emphasizing collaboration over competition in the business world.
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Sold Venues vs Selling The System
- A man built event venues, then taught others to replicate his rental-event model and sought to sell that education business.
- Alex Hormozi advised he was selling the wrong thing and should keep the lead system (the goose) while selling repeatable venues (the eggs).
Goose Versus Eggs Framework
- Distinguish between what creates value (the goose) and what is the repeatable, sellable output (the eggs).
- Build toward exits by keeping the value-creator and packaging the repeatable assets for sale.
Amazon Stores: Sell The Stores, Not The Coaching
- Several entrepreneurs taught people to start Amazon stores after selling their own stores.
- Hormozi pointed out the stores themselves are faceless, sellable assets worth bundling rather than selling the coaching business with high key-man risk.

