ACQ2 by Acquired Modern Treasury interviews Ben & David (and vice versa!)
Mar 18, 2021
Explore the journey of a fintech startup navigating the complexities of payment systems. Dive into the evolving dynamics of podcasting and community engagement, highlighting the significance of listener relationships. Discover insights on the innovative infrastructure that exists in smaller countries compared to the U.S. Learn about bridging the gap between technical demands and financial needs, while enjoying a fun Q&A session that sheds light on personal interests and influential figures in the podcasting world.
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Growth and Realization
- Acquired's growth was gradual, then sudden, with early features on Pocket Casts and a key meetup in San Francisco marking turning points.
- Meeting real people at the meetup solidified their realization of a genuine community beyond download numbers, prompting a shift in their approach.
The LP Program Evolution
- Acquired's LP program, a subscription model for deeper community engagement, was initially conceived as a Patreon alternative.
- The program evolved to focus on building closer relationships and a tighter feedback loop with listeners, rather than solely on monetization or exclusive content.
Internet Strategy
- Leverage the internet's ability to connect niche audiences and build community to differentiate yourself.
- Avoid being vanilla unless you can achieve massive scale; specialize and cultivate a dedicated audience around your unique perspective.
