The Urbanist Agenda How We Made a Travel Show w/Graham Haerther
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Feb 20, 2026 Graham Haerther, VP of Creator Productions at Nebula who produces creator-driven projects, talks about bringing Day Pass to life. He describes why having a producer on-set mattered and how Nebula’s creator-owned model and shared teams enabled fast, collaborative Originals. They discuss choosing transit as the show’s lens, route research, improvisational filming, and picking cities like Luxembourg and Copenhagen for unique transit stories.
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Transit As A Travel Lens
- Day Pass frames travel through the lens of public transit rather than food or competition.
- This approach reveals how transit shapes everyday access and the character of cities.
Overcapture To Find Moments
- Film extra footage and trust editing to find the story later.
- Leave cameras rolling to capture unscripted moments that reveal the show's soul.
Producer On Set And Behind The Camera
- Graham served as both producer and on-camera camera operator to shape the show on location.
- That dual role helped make real-time research and creative adjustments while filming.