33. Innovation & The Power of Cause, with Dr. Kevin Freiberg

Dr. Kevin Freiberg joins us for the 33rd episode of the podcast to talk about innovation and the power of cause. On this episode of the podcast, we talk about why it’s important for everyone in your company to know exactly what your cause is, why we fear living insubstantial lives more than we fear dying, and why it still pays to be a little nuts in the airplane industry. Along with his wife, Dr. Jackie Freiberg, Kevin has written numerous books about how some of the world’s most successful companies have built cultures that thrive on innovation. Their most recent book, "Do Something Now: Be the One Who Makes Something Happen," came out in June of this year. Kevin and Jackie are now working on their next book, "Company with a Cause: Live an Insanely Great Life While Doing Meaningful Work." In addition to being best-selling authors, the couple are sought after speakers on the subjects of innovation, execution, and corporate leadership development.