The Next Big Idea HOW TO CHANGE: Science-Backed Tips for Becoming Your Best Self (Katy Milkman & Daniel Pink)
Oct 6, 2021
Katy Milkman is a Wharton professor and author of "How to Change: The Science of Getting From Where You Are to Where You Want to Be," who spent a decade researching behavior change. In this enlightening conversation with Daniel Pink, she reveals how a simple change in weather can save you money and explains how personal experiences, like her transformation through Harry Potter, enhance motivation. Discover the effectiveness of "temptation bundling" to make chores enjoyable, and learn how fresh starts can invigorate personal growth.
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Tailored Change
- People often fail to change because they use one-size-fits-all solutions.
- Tailoring tactics to specific obstacles is more effective, as highlighted in Katy Milkman's book "How to Change".
Leverage Fresh Starts
- Use fresh starts, like the start of a new week or a birthday, to begin change attempts.
- These moments create a psychological disconnect from past failures, boosting optimism and motivation.
Framing Savings
- A study offered employees the chance to increase retirement savings, either now or later.
- Framing the later date as a fresh start (e.g., birthday, spring) increased savings by 20-30%.
