The Amp Podcast The streaming shift: Exploring the rise of FAST channels
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Aug 31, 2023 
In this podcast, Valerio Motti, Marion Ranchet, and Dan Monaghan discuss the concept of FAST channels and their rise in popularity. They explore different players in the fast channels space, the challenges of creating global channels, monetization strategies, distributing channels on third-party platforms, and the opportunities and challenges of fast channels.
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FAST Viewers Over-Index On Niche Genres
- FAST viewers are heavy media consumers and over-index on niche genres like anime, horror and esports.
- Dan's research shows FAST users watch more of every genre compared to the average US consumer.
Localization And Ad Markets Limit Global Channels
- A single global FAST channel is rarely practical due to language, localization and advertising market maturity.
- Valerio warns local languages, dubbing and ad market maturity limit global channel rollout.
Pick Monetization Per Market And Platform
- Choose monetization by country and platform: license, revenue share, or inventory split depending on returns.
- Valerio advises using internal or third-party ad sales based on local opportunity and scale.