Into The Wild 190. Creating a New Category and Launching a Beverage Brand With Daniela Procopio
Hey you wild women!
Today we're joined by Daniela Procopio, the co-founder of Solma Tea. Her company is the first ready-to-drink lactation tea supplement designed to make milk production easier for breastfeeding mothers. This practical solution makes increasing milk production more convenient.
Solma Tea empowers mothers to boost milk supply and support hydration as needed. During the episode, Daniela shares why this product is much needed and how niching down helps businesses stand out on the shelf and serve customers who need them.
In this episode, you will learn about:
- What inspired Daniela to start Solma and where they are today.
- The experts she worked closely with to create these beverages.
- What Daniela thinks when looking back on her first samples.
- The moments she felt like giving up—and why she didn't.
- How the conversation around breastfeeding has shifted recently.
- Why fed is best, and the role education plays in the fourth trimester.
- The type of marketing that works for Solma Tea and why.
- How they are currently promoting exposure and brand awareness.
- Why sharing the founder's story connects with audiences.
- How being the end consumer gives you the edge in creating a product.
- The benefit of knowing when you should outsource.
- How Daniela managed working full-time, being a mom, and launching a new business.
- All the people who play a part in supporting the success of Solma Tea as a business.
- Future plans for the brand and what they're working on next.
What it means to be a wild woman:
- Waking up every day and standing firmly amid the chaos with a focus on your goals
Mentions:
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