#628: Q&A with Tim — Revisiting 15+ Years of PR and Marketing Lessons, Time Dilation for Deep Relaxation, The Art of Setting Ultra-High Prices, The Low-Information Diet, Studying Animal Communication, My 3-Day Fasting Protocol, Tools for Handling Adversity, Selling to the Affluent, My Current Coffee and Alcohol Rules, Risk Mitigation, and Much More

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Oct 11, 2022

Dive into insights on premium pricing strategies and the art of launching products effectively. Discover the benefits of a low-information diet for heightened focus and productivity. Explore the nuances of fasting protocols while learning about personal relaxation techniques for back pain. Enjoy unexpected discussions on animal communication and navigating grief, all wrapped in engaging anecdotes from lifestyle choices around coffee and alcohol. It's a treasure trove for anyone seeking personal growth and marketing wisdom!

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ADVICE

Competing with Tech Incumbents

Study successful underdog strategies, like Avis vs. Hertz, to compete with established tech companies.
Look outside your industry for comparable examples of how startups have challenged incumbents.

ANECDOTE

Coffee and Tea Rules

Tim Ferriss limits coffee to one cold brew before 10 a.m.
He switches to iced tea for the rest of the day to improve his sleep.

ADVICE

Limiting Alcohol Intake

To limit alcohol intake, consider non-alcoholic alternatives or hard ketone drinks.
If consuming alcohol, do it earlier in the evening to minimize sleep disruption.

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Welcome to another episode of The Tim Ferriss Show, where it is usually my job to sit down with world-class performers of all different types to tease out the habits, routines, favorite books, and so on that you can apply and test in your own life. This time, we have a slightly different format, and I’m the guest.

As some of you know, I tested a “fan-supported model” in 2019, but I ended up returning to ads by request. That’s a long story, and you can read more about it at tim.blog/podcastexperiment. I recently sat down with the original supporter group for a fun and live Q&A on YouTube.

In this episode, I answer questions on marketing and product launches, premium pricing, user feedback, fasting routines, podcast advertising, my recent gardening adventures, tools for releasing tension in the iliacus and psoas muscles, my current coffee and alcohol rules, advice for artisans, animal communication, tools for adverse life moments, and more.

Please enjoy!

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[08:27] How I would build clientele/mitigate risk if I were opening a restaurant.

[13:02] Raising awareness for a new productivity tool.

[18:33] Notable contributions during my days as a tech company advisor.

[21:21] Biggest project/challenge at the moment.

[22:02] Biggest takeaway from my own work that often gets overlooked.

[24:47] Thoughts on curated newsletters for information gathering.

[26:47] Recent spiritual shifts?

[30:07] Derek Sivers.

[30:50] New invention: franchise or sell the proprietary system?

[35:41] My experience with Bas Rutten’s O2 breathing device.

[38:19] Encouragement for a caregiver amid a chronic medical situation.

[40:18] Ketamine and bladder damage.