The Dental CEO Podcast Dental CEO Podcast #58 - How One Procedure Changed Dr. Justin Warcup's Life
Apr 6, 2026
Dr. Justin Warcup, a pediatric dentist and multi-location owner who refocused his practice on high-value pediatric sleep and airway care. He recounts rebuilding after costly expansion mistakes and cutting $300k in waste. He explains how concentrating on one procedure multiplied cases and freed time for family and health. Justin also discusses leadership systems, marketing for sleep therapy, and planning sustainable growth.
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From Dumpy Office To Doubling Production
- Justin bought a rundown pediatric practice in Old Fort Worth and doubled production over five years by improving ortho and patient connections.
- He learned leadership was the harder part than clinical skill after struggling with community fit and culture.
Expansion Burned Him Down Before The Reset
- Justin expanded to four practices, then faced a flood, lawsuits, and leadership gaps that left him making less than with one office.
- Those failures forced a reset: cost-cutting, refocusing, and accepting tough decisions like selling a location.
Cut Waste Then Sell Headache Locations
- Do clean up back-office waste first; Justin's team found over $300,000 annually by fixing ordering, fees, and credit card leakage.
- Then focus: sell headache locations and hyper-focus on your highest-value, differentiated service.