People vs Algorithms

New Media Energy

35 snips
Apr 3, 2026
Emily Sundberg, founder and writer of the Feed Me newsletter who builds personality-driven food and culture projects. They explore how new media wins through earned energy, the nuts and bolts of scaling a creator business with events and merch, and how small apps and vibe coding shape modern media. Fast, candid, and culture-forward.
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ANECDOTE

Troy's Hot Take Machine Prototype

  • Troy built a "hot take" app integrating his newsletters, notes, and an LLM to fact-check and challenge submissions.
  • He loaded the PVA podcast corpus so the app can generate a PVA-style take, and spent a full day developing it.
ADVICE

Ship Simple Products And Resist Feature Creep

  • Avoid overbuilding features; prioritize taste, restraint, and a simple product that people will actually use.
  • Troy warns feature creep from abundant AI tools and says engagement matters more than shipping a feature-rich app.
ADVICE

Control Token Costs And Build Community First

  • If you build AI tools, prioritize community and cost control because token bills can bankrupt hobby projects quickly.
  • Troy spent $500–$600 in tokens building a hot-take app and warns to use open models or solid dev work to cut runtime costs.
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