883 5 Ways To Monetize Your Personal Brand with Rory Vaden

Dec 2, 2019

Rory Vaden, a New York Times best-selling author and co-founder of Brand Builders Group, shares invaluable insights on monetizing personal brands. He discusses why personal branding is becoming increasingly essential for everyone, from entrepreneurs to employees. Vaden introduces the 'PAID' framework for turning influence into income and offers various strategies, including coaching and affiliate marketing. Listeners will learn the importance of clarity, commitment, and leveraging their unique voices to drive authentic success in their branding journey.

Ask episode

AI Snips

Chapters

Books

Transcript

Episode notes

INSIGHT

Influence over Income

People aspire to influence more than income because influence cannot be bought.
Influence is about making things happen, not forcing them, and it's key to impact and purpose.

INSIGHT

Generational Shift in Values

Younger generations prioritize purpose and impact over traditional measures of success like homeownership.
Everyone desires for their life to have meaning, regardless of their generation.

INSIGHT

Monetizing Influence

Many people with large followings struggle to monetize because building a following is different from building a business.
Focus is crucial for turning followers into income; diluted focus yields diluted results.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

IS YOUR PERSONAL BRAND MAKING YOU MONEY OR COSTING YOU TIME?
The last time Rory Vaden joined the show, he shared some strategies we could use to create influential personal brands — insight that helped me shift the focus of my business and scale it to the next level.
We hear a lot more talk about personal brands today than we did even just a year or two ago, but I still don’t think people are acting seriously enough when it comes to establishing, scaling, or monetizing their brands.
I am not exaggerating when I say there is no way I would be where I am today, personally or professionally, if I hadn’t started getting strategic and intentional about branding over 10 years ago.
And, as time goes on, personal branding is only getting more important — for all of us.
Luckily, things are a lot easier for us today than they were for me back then. There are hundreds of successful personal brands you can model, online marketing tools are only getting more accessible and easier to use, and most importantly, we are being guided by one of the world’s leading experts on influence.
In today’s episode of The School of Greatness, we discuss why personal branding isn’t just a fad, why it’s actually only becoming more important, and the five best ways you can start monetizing your brand today.
Whether you’re an entrepreneur, freelancer, or employee, pay close attention to this episode, because Rory brings the heat (again) and his advice will be transformative — if you take action. And if you’re really serious about monetizing your personal brand, you can book a free brand strategy call with Rory’s team.
Let out a sigh of relief, because you’re about to find clarity on how to monetize your personal brand and scale your business in Episode 883.
Some Questions I Ask:
Why is personal branding still so important? (7:57)
What are the five best ways to start monetizing your brand (AKA how to get P.A.I.D.S.)? (16:46)
How does someone know which of these five ways to monetize a personal brand is the best for them? (40:07)
What is ONE thing that listeners can do now if they want to monetize their personal brand? (1:00:58)
In This Episode, You Will Learn:
How people become “Twitter rich but dollar broke” (10:20)
How you can monetize your audience without ever selling something to them (19:20)
What my personal branding journey with Rory looked like & what we did to make my business more scalable (28:50)
The advantages and disadvantages of P.A.I.D.S. (40:30)
Why “you need to make sure your influence doesn’t grow wider than your character runs deep” (1:07:10)
Plus much more...
If you enjoyed this episode, check out the video, show notes and more at www.lewishowes.com/883 and follow at instagram.com/lewishowes

Get more from Lewis!

Get my New York Times Bestselling book, Make Money Easy!

Get The Greatness Mindset audiobook on Spotify

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.