056: For Goodness Sake, Get Excited About Your Offer!

I got asked at a conference the other day, "Why do you think launches just aren't performing like they used to?" I looked to the person who asked the question and I said, "Are you kidding me? The launches that I'm involved with are crushing it!" So, what's the difference? Well, I'm going to share with you one thing that you have available to you that cost you nothing and yet it is ridiculously powerful in all of your marketing. That's coming up in this episode.

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