Jochum Strength Podcast

Vince Wilkinson: Life is Short So Lift Heavy

Nov 10, 2025
Vince Wilkinson is an Engineer Captain in the U.S. Army and a competitive strongman. He shares his 'Life is short, lift heavy' philosophy, emphasizing the importance of dedication in training. Vince recounts his journey from soccer to strongman, coaching principles, and how he engages clients using strongman techniques. He discusses competition tales, the nuts and bolts of qualifiers, and realistic nutrition strategies. Vince also offers insights into building a successful social media presence while staying authentic and motivating others.
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ANECDOTE

Passed Out Mid-Frame Carry

  • During a 750 lb frame carry Vince passed out, hit his chin, then woke and finished the run bleeding.
  • He still completed day two despite ER advice, illustrating competition grit and risk.
ADVICE

Condition For 60-Second Outputs

  • Train specific conditioning for 60-second high-intensity events (sandbag runs, carries).
  • Use event-style repeats and Echo Bike work to build applicable work capacity.
ADVICE

Match Training To Event Demands

  • Prioritise max strength when an event requires a single heavy attempt (e.g., Trump log 340 lb).
  • Dial skill and technique for ladder-style or technical lifts like circus dumbbell.
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