Printing Profits

To Niche or Not to Niche

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May 25, 2023
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ADVICE

Serving Sub-Niches

  • Leverage print-on-demand to cater to specific sub-niches.
  • This reduces waste and allows for targeted product creation.
ADVICE

Niche Expansion Strategy

  • Protect your core niche audience while expanding.
  • Consider horizontal expansion into related niches instead of generalizing.
ANECDOTE

Expanding into Tabletop RPGs

  • Nerdy Keppie expanded into the tabletop RPG niche.
  • This complemented their existing queer audience due to community overlap.
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