Innovation in Compliance with Tom Fox The Power of the Written Word with Jaclyn Schiff
Jaclyn Schiff is the founder and CEO of PodReacher, a company that helps marketing teams transform their podcast into high-quality text content to increase impact. Tom Fox welcomes her to this week’s show to talk about her professional background, B2B marketing, and how PodReacher helps its clients.
PodReacher and B2B Marketing
Tom asks Jaclyn how B2B content repurposing helps communications specialists and compliance officers. Marketers want to differentiate their product or service in the marketplace, Jaclyn responds. Podcasting is a growing B2B marketing trend because business leaders do not have time to personally create content that would captivate an audience. It became particularly popular during the pandemic as you can execute it remotely. Jaclyn states, “In any industry, a conversation is an easy way to get [your content] out there. Now taking that from the spoken word …and turning that into a good reader experience.” She explains that PodReacher turns audio into riveting content that people can use for marketing purposes.
Why Repurpose Content
Repurposing your social media content on different platforms helps you to be more consistent with your promotions, Jaclyn tells Tom. For example, she will send out an email for a client, then use the email content to create a LinkedIn post on the same topic. However, it may be more difficult than it seems. “The key to repurposing content is you want to optimize for the channel,” she says. “So I’m not going to write an email the way I would write a LinkedIn post. I’m not going to write a script in the way I would write something that’s intended for people to read.”
Looking Ahead
Tom asks Jaclyn if she believes that her brand of repurposing content will become more popular in the future. Jaclyn agrees; she believes that podcasts are the best outsourcing tools for creating content. It is one of the easiest ways to promote your company and create brand awareness, she remarks. There is so much information and content hidden in a single podcast episode and it would be a marketing shame not to utilize it to the best of its ability.
Resources
Jaclyn Schiff | LinkedIn | Twitter | Website