👩‍🌾 “The Plants Made Me Do It” — Leaving Instagram with Liz Migliorelli of Sister Spinster

“I don’t want to perform my job. I want to be rooted in my work.”

 
Liz Migliorelli is an herbalist, educator and storyteller who has crafted an herbal product line under the name Sister Spinster for over a decade.

 
In this episode, Liz joins me to talk about how her business flourished on Instagram — growing to over 30k followers! — and the ways that growth impacted her life, eventually leading her to walk away from social media entirely. (Spoiler: the plants made her do it)

 
Together, we talk about:

• The benefits of being in the right place at the right time
• How Liz shifts her business model between products & classes
• What our approach to marketing has in common with herbalism
• The clarifying gifts of nettle
• Why we need to get out of our online echo chambers
• Creating clear, kind systems that support your work as you grow
• How Liz prepared her business/self to make less money this year

   
👋  Thinking of leaving social media? You don't have to go it alone! Download our free Leaving Social Media Toolkit today

🤸 THE CLUBHOUSE IS OPEN! Join us on Substack for members-only episodes + secret, curated emails. Only $5/mo or $50/year.

 COMING UP:
✨ RSVP for the FREE 2026 Astro & Biz Planning Summit, happening April 17 & 24 on Zoom
✏️ Get on the waitlist for COME TO CLASS, a spring workshop on how to teach & sell online with confidence & care

COMMUNITY SPONSORS:
🌞 Craving a planner that's about permission not perfection? Check out Nine to Kind Planners today. Get 50% off digital planners with code OFFTHEGRID50 & 25% off analog products with code OFFTHEGRID25. Learn more & claim your discount at: https://www.ninetokind.com/pages/offthegrid