331 - Promoting Your Membership Using Social Media: A 12 Step Plan

Do you want to transform your tweeting into real results? Unsure where to start?

Social media is a tough nut to crack. You can post consistently and still see no results and no sales. The good news is that you can turn it around with some proper planning and a little help from your analytics.

This episode, takes you through a 12-step social media plan to help you tweak and fine-tune your current strategy.

Tune in to hear why social media is so important, why you need to audit your channels, learn from your audience, keep an eye on your analytics, and much more.

Essential Learning Points: 

• Why social media should be key to your marketing strategy     
• Why you should audit your channels and your audience
• The importance of knowing your audience well   
• How to serve and build your audience
• How to offer value consistently
• Why you need to keep an eye on analytics

Important Links & Mentions:

• The Membership Guys
• Membership Academy
• Setting Goals for Your Membership Business: A Practical Process
• How to Start Building an Audience for Your Membership Site
• Why You Need to Take People Behind the Scenes of your Membership

Key Quotes:

“Make sure that you engage with your followers. Don't just publish content and leave it. Aim to have two-way conversations. What do your followers need help with? Ask them.”

“Take steps to really develop your knowledge and understanding of your audience.”

“Once you build momentum, once you've got the basics in place, refine that messaging. Refine the type of posts you're making to make sure you're not too salesy, to make sure you have a variety in how you promote your membership.”