Thriving with a Generational Company UESCO CEO Ryan Marks

In this episode, Ryan Marks, CEO of USCO Cranes, shares his journey in the crane business, strategies for market presence, and overcoming leadership transitions. He discusses modernizing processes, planning for future generations, hiring philosophies, and leveraging technology for business scaling. Marks also reflects on advice to his younger self.

Connect with Ryan:

https://www.linkedin.com/in/ryanuesco/ https://uescocranes.com/

Connect with Justin & Will -

Will's LinkedIn: https://www.linkedin.com/in/willforet/

Justin's LinkedIn: https://www.linkedin.com/in/justneagle/

Learn More & Connect With Spot Migration -

Website: https://www.spotmigration.com

LinkedIn: https://www.linkedin.com/company/spot-migration

Facebook: https://www.facebook.com/spotmigration

Youtube: https://www.youtube.com/c/Spotmigration

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(0:00) Introduction to Building Scale and guest Ryan Marks, CEO of USCO Cranes (3:54) Journey and growth in the crane business (10:17) Strategies for building relationships and market presence (13:10) Overcoming generational ownership challenges and leadership transitions (18:29) Modernizing business processes and implementing technology (25:32) Planning for future generations and balancing family-business dynamics (28:36) Philosophy on hiring, team fit, and dealing with toxic employees (36:28) Leveraging technology to scale the business (43:01) Reflections: Advice to a younger self and importance of investing early (45:07) Closing remarks and post-interview wrap-up