The Futur with Chris Do 142 - Copywriting and Cold Emails — with Cole Schafer
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Jul 14, 2021 Join Cole Schafer, a creative writer and founder of Honey Copy, as he dives into the craft of copywriting with humor and insight. Discover how he left a stable agency job for the unpredictability of manual labor, which sparked his passion for writing. Cole shares his unique blend of poetry under the alias January Black and discusses the art of storytelling in marketing. Learn how to write compelling cold emails and the significance of authenticity, all while embracing creativity's spontaneity!
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Literary Influences on Writing Style
- Cole Schafer's writing style is influenced by literary figures like Hemingway and Steinbeck.
- He prioritizes beautiful prose, even when selling, avoiding a pushy salesman approach.
Writing Alter Ego
- Cole Schafer admits to having a writing alter ego distinct from his real-life personality.
- He's not intentionally arrogant but adopts a confident tone in his writing, which has developed naturally.
Pushing Boundaries and Apologizing
- Push boundaries in writing, but avoid sensitive topics like race or politics.
- Be open to apologizing genuinely when crossing a line, acknowledging that language evolves.