The Passionate Few CRAIG CLEMENS - From Broke Dropout To $1 Billion Dollars In Sales In My 30's!
8 snips
Dec 29, 2020 
Listen to the inspiring journey of Craig Clemens, from dropout to $1 billion in sales. Topics include childhood struggles, financial hardships, the power of mentorship, success in copywriting, and the importance of storytelling in marketing.
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Childhood Hustles Built Early Sales Instincts
- Craig Clemens grew up frugal in Thousand Oaks and learned early entrepreneurship by selling soda, golf balls, and beach shells to make pocket money.
- Those childhood hustles taught presentation, upselling, and finding simple supply advantages that seeded his sales instincts.
First Copy Wins Came From Telemarketing Pitches
- Craig's first copywriting experience came from writing winning telemarketing pitches for tools and booster packs at a phone-sales job.
- A manager copied his pitch for the whole office, which revealed his knack for "words that sell."
Write Ten Pages Daily To Turn Pro
- Do deliberate daily practice: Eben challenged Craig to write ten pages of hard-hitting copy five days a week for six months to reach professional level.
- That routine forced consistency, turned him from amateur to pro, and led to a salary jump to $150k.