Highlight: Preparing for Private Capital in College Sports
Mar 11, 2026
03:06
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What is the most common mistake athletic departments are going to make as private capital enters college sports?
AJ and Charles give their thoughts:
1) How are you spending the money?
2) Are you maintaining optionality for the future?
3) Are incentives properly aligned?
Private equity is looking for a return on investment, so schools are going to need to optimize their revenues, and not use the funds to cover up short-term gaps.
