Inside Aesthetics Ep 220 Threads - The New Social Media App by Meta | Dr Jake Sloane & David Segal
Episode 220 showcases our hosts Dr Jake Sloane, David Segal & a guest appearance from our new Marketing Manager Kendel Young.
In an already congested social media world, Meta has launched a new app called 'Threads'. In just a few days it became the fastest downloaded app ever, even beating ChatGPT and boasting over 100 million users by week one.
But is an app that has seemingly been created to take on Twitter also relevant to aesthetic businesses?
00:00 Introduction 01:42 A23 Conference Plans 03:08 Patreon Free Trial 04:06 Threads App Explained 07:03 Twitter vs Threads Debate 08:48 Using Threads for Clinics 15:28 Early Results and Metrics 17:26 Kendall Joins In 18:20 Meet Kendall Marketing 18:52 Threads Strategy Basics 20:00 Where Patients Actually Are 22:31 Referrals Versus Social Media 24:47 Brand Voice On Threads 26:49 Text Versus Visual Content 27:58 Claim Your Threads Handle 30:04 Missing Features And DMs 31:44 Instagram Broadcast Channels 35:48 Threads Engagement Predictions 38:14 Wrap Up And Contact Info