SPS 022: Behind the Scenes of Multiple NYT Bestsellers with Daniel Decker

Daniel Decker, CEO of Higher Level Group, is an expert in platform development, book launching, and marketing for authors and speakers. With an impressive list of clients including Jon Gordon, Michael Hyatt, and Tony Robbins, he has helped launch numerous successful books.

In this episode, Daniel shares his insights and strategies for book promotion. He discusses his first book marketing venture and how he went on to create even bigger launches and platforms. He emphasizes the importance of having a team and the need for self-publishers to hustle and seek promotion opportunities on their own.

Daniel also emphasizes the value of offering something of value when seeking promotion opportunities. He shares his past successes and lessons learned, as well as his tips on platform building for speakers and authors. If you're looking for ideas and strategies to effectively promote your book, this episode provides valuable insights from an experienced book marketer.

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