Lead Culture with Jenni Catron 329 | How to Build a Strong Workplace Culture That Drives Growth and Retention with Heather Broeder
Mar 10, 2026
Heather Broeder, Executive VP at Refined Technologies who builds intentional workplace culture, leader development, and purpose-driven programs. She discusses making culture a true differentiator through leader cohorts and summits. She talks about second-chance hiring, shared language and recognition. She highlights how investing in people sustains performance and prevents cultural drift.
AI Snips
Chapters
Transcript
Episode notes
Branding Employees As Artisans
- Refined Technologies brands its workforce as artisans to create a shared identity and higher ownership of craft.
- Calling technicians artisans reframes routine tasks as skilled, purposeful work and raises standards across the company.
Start Leadership Development With Wholeness
- Build leader programs that start with wholeness and personal story so leaders can lead healthier teams.
- Use a yearlong cohort like Imprint to teach shared vocabulary, practical skills, and self-awareness across your leadership bench.
Use Philanthropy To Anchor Purpose
- Tie culture to purpose through consistent philanthropic partnerships to deepen meaning at work.
- Partner long-term with an NGO like World Vision and offer vision trips so employees see direct impact of company giving.