Knowledge Fight #4: Research and Stand Up
48 snips
Jan 18, 2017 
Controversial radio host and conspiracy theorist Alex Jones joins the podcast. They discuss topics like Infowars' statistics, the number of radio stations Alex is broadcast on in Kane, PA, and the possibility of Alex becoming a stand-up comic. The hosts also explore media personalities, monetizing YouTube, the arrest of Dinesh D'Souza, and stand-up comedy frustrations.
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Small Radio Reach, Big Claims
- Alex Jones's terrestrial radio network is small and skewed to tiny markets despite his bragging about a huge audience.
- His affiliate contract gives InfoWars promotional control and only three ad minutes per hour, revealing a weak negotiating position.
Free Feed, Tight Promotional Control
- Free Speech Systems (InfoWars parent) offers its radio feed free but reserves three minutes per hour for its own promos and advertisers.
- That contract suggests desperation or reliance on other revenue rather than strong affiliate demand.
Audience Is Old, Not Young
- Quantcast and InfoWars press materials both show a heavily older audience, with large shares over 35 and especially over 50.
- Alex Jones's pitch to advertisers therefore misaligns when he inflates younger demographics for web ads.