Grow Your B2B SaaS S5E15 - How to leverage Social Media to become a $4B company with Chris Cunningham
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Dec 31, 2024 Chris Cunningham, Head of Social Media at ClickUp, shares insights from his journey of turning ClickUp into a $4 billion brand. He delves into effective strategies like merging humor with educational content to humanize B2B social media. Chris discusses the importance of authenticity, tracking engagement metrics, and leveraging employee-led content. He also emphasizes being agile and scrappy in marketing approaches, while building lasting customer relationships. Learn how strategic social media can drive impressive growth!
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Humanize B2B
- Remember that your audience on social media are humans, not just potential customers.
- Create content that resonates with them on a human level, not just sales pitches.
Humor + Education
- Combine humor and educational content to engage your audience.
- ClickUp found success by incorporating humor into product training videos and webinars.
Consistent Virality
- Aim for consistent virality, not just one-off viral hits.
- Develop a strategy for creating repeatable viral content and consistently high impressions.