Austin Noonan, Sr. VP of Partnerships at Vozzi, shares insights on transforming fan engagement through text messaging. He highlights texting's impressive 98% open rate, making it crucial for effective communication. Austin discusses best practices for fan interaction, such as segmenting databases for targeted messaging and using texts for real-time updates and feedback. The integration of Vozzi's platform with ticketing software streamlines ticket sales, ensuring teams engage fans effectively and gather valuable insights—paving the way for the future of sports marketing.
25:11
forum Ask episode
web_stories AI Snips
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
insights INSIGHT
Texting Outperforms Email
Text messages have a 98% open rate, making them far more effective than email for urgent communications.
Fans prefer game-day updates on their phones over emails they might miss.
question_answer ANECDOTE
Alabama's Texting Ticket Success
University of Alabama uses Vozzi to send 'Need to Know Before You Go' texts with 97% ticket download rates.
This approach is the highest in the country for collegiate athletics.
question_answer ANECDOTE
Texting Powers Varied Fan Engagement
Teams communicate everything from parking info to merchandise drops and post-game surveys via text.
Sponsorship teams use texting campaigns to increase engagement and revenue.
Get the Snipd Podcast app to discover more snips from this episode
In this episode, Jeremy Neisser interviews Austin Noonan, the Senior Vice President of Partnerships at Vozzi, a sports-specific text messaging platform. They discuss the benefits of using texting to communicate with fans and sell more tickets. They also explore best practices, integrations with ticketing software, and examples of how teams can use texting to engage with their fans.
The conversation highlights the importance of educating the fan base and segmenting the database for effective communication. Vozzi's customer success team provides support and shares best practices with sports teams. The episode concludes with a discussion on Vozzi's future plans and the importance of tracking ticket sales.
We talk about: 1. Why Texting? 2. Best Practices for Getting Started with Texting Your Fans 3. Segmenting & Why it Matters 4. Examples of effective campaigns 5. How Vozzi integrates with numerous CRMs
To learn more about Vozzi or connect with Austin to have a conversation about how Vozzi can help you, you can email her at austin@getvozzi.com.
Takeaways
Text messaging has a 98% open rate, making it an effective tool for communicating with fans.
Teams can use texting to send important information to fans, such as parking details, gate changes, and last-minute updates.
Texting can be used to engage fans, sell tickets, and gather feedback through post-game surveys.
Vozzi offers integrations with ticketing software, allowing teams to sell tickets via text message.
Segmenting the fan database and educating the fan base are key to successful texting campaigns.
Vozzi 's customer success team provides support and shares best practices with sports teams.
Tracking ticket sales is essential to measure the ROI of texting campaigns.
Vozzi plans to continue expanding its partnerships and integrations with ticketing platforms.
Sound Bites "Texting is another way to have some communication, engage with your fans, sell some tickets." "You get a higher open rate with text messages. And oftentimes, I don't leave my phone with an open text message, I'm going to click in it, see what it says." "The 'Know Before You Go' text message is fantastic."
Chapters
00:00 - Introduction to Austin Noonan and Vozzi 05:37 - Examples of Effective Texting Strategies for Sports Teams 13:03 - Segmenting and Educating the Fan Base 22:23 - The Future of Vozzi
Sports Marketing Machine Podcast