HBR IdeaCast The Case For Becoming a Project-Based Org
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Jan 27, 2026 
Antonio Nieto-Rodriguez, author and CEO focused on project management and transformation, explains why organizations should reorganize around project-based work. He discusses changing culture to accept smart failure. He covers prioritizing and canceling projects, redeploying operations into creative roles, and building internal transformation muscles for faster, modular execution.
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AI Shifts Work Toward Projects
- Automation and AI will take over repetitive operations, shifting human work toward projects.
- The future workforce will spend most of their time on fluid, short-term project work.
Pilot Empowered Project Teams
- Start small when changing hierarchy: empower one transformation team with decision authority.
- Use that pilot to create visible momentum and scale gradually.
CEOs Must Reallocate Time To Change
- Senior leaders should shift at least half their time to transformation work.
- Say no often and practice ‘ruthless prioritization’ to focus resources on top initiatives.
