Business English from All Ears English BE 548: Does Your English Have Untapped Potential?
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Mar 29, 2026 They explore feeling left behind in fast conversations and which fluency skills can be trained. The hosts discuss gaps in business English topics like management language and job interview vocabulary. They define and contrast 'untapped', 'underutilized', and 'hidden' for markets, teams, and skills. Short role-plays show how to talk about untapped markets and unused talent.
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Conversational Speed Is A Trainable Gap
- Real conversations move faster than classroom English and include slang, speed, and tone.
- Michelle and Lindsay recommend diagnosing your level with the All Ears English two-minute fluency quiz at allearsenglish.com/fluency score to know what to train next.
Untapped Signals Missed Value
- Untapped means unused, undiscovered, or undeveloped and signals missed opportunities.
- The hosts frame it as the opposite of 'tapped into' — tapping extracts value from a talent, skill, or market.
Look For Markets With Unserved Needs
- Look for untapped markets where needs exist but competitors don't reach customers.
- Lindsay suggests being a first mover in emerging markets but notes sometimes being a strong second mover (like Google after Yahoo) is better.