LTM 106: Cracking the German Market: Insights for International Brands

For brands looking to sell in Germany, it quickly becomes clear that this market follows its own rules, surprising even experienced cross-border sellers – for example, because of the strong dominance of Amazon. In this episode, Ingrid and Valerie explore the question of what really drives German buyers, how they behave in marketplaces, and what that means for brands planning to enter the market. Dex van Hofwegen, Director of Sales & Customer Success at Dutch marketplace integrator ChannelEngine, is also joining us. Dex not only knows what questions international customers have when entering the German market, but also shares exciting insights from a cross-border study on consumer behavior in marketplaces in Europe.

Note from the sponsor Kaufland Global Marketplace:

Do you want to meet Ingrid and Valerie live again? Then come to the e-Commerce Day of the partner Kaufland Global Marketplace on April 11th in Cologne! More than inspiring 30 lectures on 3 stages await you, for example from Philip Lahm and Michael Menzel from Google. Plus more than 100 exhibitors for everything that is important for the marketplace business and the new format "Speed Connect". With the exclusive promotion code MARKETPLACE-ECD-30, you get 30% off your ticket. So register right away at ecommerceday.de/tickets.

Chapters

01:53 Understanding the German Market

06:07 Consumer Behavior Insights

11:56 Marketplace Preferences and Trends

18:05 Challenges for International Brands

29:56 The future role of Temu, Shein and Tiktok Shop in Germany