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Prototype To Prevent Link Rot
- Arvid built a prototype called Permanent Link to stop links in books from breaking over time.
- He created a forwarding service that monitors originals and switches to archives or custom URLs when links rot.
Broken Book Links Drove The Idea
- After publishing Zero to Sold, Arvid found many links in the book broke and readers reported errors to Amazon.
- He removed most links and later built Permanent Link because links in books should reliably work.
Why Perfectionism Blocks MVPs
- Arvid identifies a recurring limiting belief: the impulse to keep polishing instead of launching because the product feels like an extension of self.
- He explains this ties to identity and fear of being judged, which makes MVPs harder to release.