
Exit is Now: Plan Accordingly Partnering For Success: Dan Grammann and Greg Maddox on Business Growth
Aug 29, 2024
In this engaging discussion, Dan Grammann and Greg Maddox, co-founders of Cultivate Advisors, share their entrepreneurial journeys and lessons learned from early failures. They emphasize the importance of teamwork and leveraging individual strengths in business partnerships. The duo also highlights key insights from the 2023 State of Owner Readiness survey, exploring the growing focus on exit planning versus scaling. Additionally, they introduce the Exit Lifestyle concept, offering a framework for achieving business and personal freedom.
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Decide Roles By Strengths, Not Ego
- Assign roles by strengths, not ego, to scale beyond founders.
- Let facts on weaknesses and capabilities decide CEO and operating roles.
Design Your Ultimate Exit Lifestyle
- Define your 'ultimate exit lifestyle' to shape business, financial, and personal planning now.
- Build the company to generate business freedom, financial freedom, and personal time regardless of a future sale.
Many Midmarket Firms Lack Asset Health
- Cultivate's Value & Health assessment shows many midmarket businesses average a failing health score (~54%).
- Even $5–8M revenue firms often lack asset-level readiness to sell tomorrow.



