Ep 025: A promotional credit monster

Promotional credit is often cited as a key way for operators to acquire customers in an incredibly competitive environment, but the topic has caused controversy in recent times over its tax status. Several state regulators are prohibiting operators from deducting promotional credit from their GGR, meaning they still have to pay taxes, whilst other states are taking a phased approach.

So, what's the big deal with promo credit and how will these changes shape the future of the sports betting industry?

On this Memorial Day's iGaming Daily, Jessica Welman, Editor of SBC Americas, is joined by Sue Schneider, SBC's VP of Growth and Strategy - Americas, and Charlie Horner, Senior Journalist at SBC Americas, to tackle this subject.

This week witnessed Massachusetts regulators vote to tax sports betting promotional credit following several months of debating and researching the issue. Click the following link to read more on the topic - MA Regulators Vote to Tax Sportsbook Promo Credit (sbcamericas.com).