Valuetainment “Let's Work With TPUSA” - Heritage Foundation CEO REVEALS Charlie Kirk Alliance To Reach Gen Z
Feb 22, 2026
Kevin Roberts, president and CEO of The Heritage Foundation, a conservative public policy think tank. He explains why ordinary Americans come first and how Heritage fights Washington spending. He outlines tactics to reach younger voters with authentic messaging and social presence. He also describes partnerships with Turning Point and using young spokespeople to amplify cultural and family issues.
AI Snips
Chapters
Transcript
Episode notes
Putting Everyday Americans First
- Heritage prioritizes everyday Americans over big donors as its primary "customer" to maintain credibility and influence.
- Kevin Roberts said this focus enabled Heritage to persuade Republican senators to oppose excessive omnibus spending four years ago, citing member representation.
Telling Senators To Stop Excessive Spending
- Roberts recounted attending a meeting of conservative Republican senators to argue against an omnibus spending bill.
- He said he spoke on behalf of Heritage members and budget scholars to urge stopping excessive spending.
Donor Age Skews Older Due To Snail Mail
- Heritage's donor base skews older partly because membership and giving rely on physical mail communications.
- Kevin Roberts noted an average donor age in the late 60s and contrasted this with Turning Point's younger profile.