The Best One Yet

💸 “The Rich Fee” — Uber Eats’ spy pricing. Nvidia’s Coachella for Chips. The Spa/Pilates Economy. +Don’t Invest in Duke

8 snips
Mar 18, 2026
They dig into Uber Eats testing personalized pricing and why algorithmic “spy pricing” raises legal and trust questions. They recap NVIDIA’s blockbuster GTC and the chip industry’s rapid performance leaps. They explore how spas, Pilates studios, and wellness spots are replacing traditional retail space across the U.S.
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ADVICE

Push To Ban AI Surveillance Pricing

  • Avoid normalizing algorithmic price discrimination because it erodes trust and could dent GDP if widespread.
  • Push for laws banning AI-assisted spy pricing and expect consumer paranoia to rise without regulation.
INSIGHT

Personalized Pricing Is Different From Surge Pricing

  • Personalized pricing differs from dynamic surge pricing because it targets users' personal data, not just supply and demand.
  • Hosts like Amex linkage or social profiles can signal wealth to algorithms, letting companies charge more.
INSIGHT

AI Spy Pricing Is Here

  • Uber Eats and other apps are testing personalized pricing that shows different users different prices for the same order.
  • Business Insider's Big Mac experiment in New York found varying prices and Uber's app fine print admits prices were set by a personalized-data algorithm.
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