Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! How Travis Tallent Grows SEO Traffic with Simple Systems
Nov 19, 2025
Travis Tallent, Managing Director of SEO and CRO at Brainlabs, brings over 12 years of experience in scaling SEO efforts. He reveals how his team achieved a staggering 400% increase in SEO traffic and gained 2,000 new page-one keywords for a massive 61-million-page site. Travis shares insights on his RISE framework for prioritizing SEO, the importance of upper-funnel content for visibility, and strategies for tackling AI search challenges. He also discusses how smaller teams can effectively scale SEO efforts with clever automation and prioritization.
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61 Million Pages Case Example
- Brainlabs worked with a massive 61 million-page site that combined B2C, B2B, docs, and user-generated content.
Score Opportunities With RICE
- Apply a RICE scoring model to pick scalable content types and focus on low-effort, high-impact formats.
Automate Internal Linking Wins
- Automate repetitive technical fixes like internal linking with scripts to scale impact across thousands of pages.