Fashion People Stores: What Are They Good For?
Jun 6, 2025
Join Jonathan Schley, vice president of Newmark’s global retail advisory, as he unpacks the vital role of physical stores in the fashion industry. He discusses how retail spaces evolve amidst sustainability trends and the influence of social media on brand strategies. The conversation highlights the challenges of securing retail leases in major cities and the rise of pop-up shops. Jonathan emphasizes the need for luxury brands to adapt to shifting consumer behaviors while creating emotional connections through compelling in-store experiences.
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Dwell Time Drives Luxury Conversion
- Dwell time, not just foot traffic volume, predicts conversion in luxury retail.\n- Choosing store locations that encourage customers to linger improves sales potential more than simply being in high-traffic areas.
Adjust Retail Location By Market
- Retail real estate advisors should discuss dwell time with brands and adjust strategies depending on market confidence.\n- When market conditions are uncertain, brands typically prefer blue-chip, safer retail locations over experimental ones.
Luxury Groups Buy Real Estate Control
- Luxury conglomerates increased buying retail real estate to control environments and create brand clusters.\n- Ownership controls leasing terms and stabilizes prime retail areas, enhancing competitive positioning.