Bloomberg Talks Whoop CEO Will Ahmed Talks Funding, Potential IPO
Mar 31, 2026
Will Ahmed, founder and CEO of Whoop, leads the wearable health-tech company from fitness band to medical sensing pioneer. He discusses Whoop’s $575M Series G and valuation, membership tiers and retention, partnerships with Mayo Clinic and Abbott, hiring and international growth, AI coaching and alerts, and an IPO timeline about 18–24 months out.
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Wearables Market Grew Big As Players Consolidated
- The wearables market has matured yet consolidated with fewer competitors while annual device sales exploded from under 5 million to 300–400 million.
- Will Ahmed notes many early entrants (Nike, Microsoft, Google, Amazon, Meta) exited, leaving room for scalable focused players like Whoop.
Members Upgrade To Higher Paid Tiers
- Whoop shifted to tiered memberships and members are migrating to higher-priced plans, showing willingness to pay for premium health features.
- Ahmed cites new $360 Whoop Life tier and strong engagement: members open the app eight times daily with an 83% day-over-day/month-over-month ratio.
Whoop Moving From Fitness To Medical Sensing
- Whoop expanded from fitness sensing into medical-grade features including ECG with AFib detection and the first wearable blood pressure insights.
- They also launched advanced labs (blood testing), signaling a move toward clinical-capable monitoring.