The Neuro Experience

The $20 Billion Lie: What the Fertility Industry Doesn’t Want You to Know

Aug 12, 2025
Vida, co-founder of WeNatal, shares her compelling journey after experiencing multiple miscarriages, which ignited her passion for transforming the fertility narrative. She emphasizes the crucial 'Trimester Zero'—the months prior to conception—as vital for improving fertility outcomes for both partners. The conversation debunks common myths surrounding fertility, especially regarding women's aging and nutrition. Vida also highlights the overlooked role of male health in conception, advocating for shared responsibility in the fertility journey and the importance of lifestyle changes for optimal outcomes.
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INSIGHT

Fertility Is A Team Sport

  • Treat fertility as a team sport because male and female health both shape outcomes.
  • Vida and Ronit emphasize that focusing only on women leaves half the equation unaddressed.
ADVICE

Prepare For Trimester Zero

  • Do invest in 'trimester zero' by prepping for 3–4 months before conception.
  • Ronit says the 100 days before ovulation are when eggs and sperm are most sensitive to nutrients and toxins.
INSIGHT

Sperm Quality Changes Fast

  • Remember sperm are highly dynamic because men regenerate sperm continuously.
  • Ronit notes men produce thousands of sperm per second and can change sperm quality in months.
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