The REtipster Podcast | Land Investing & Real Estate Strategies He Bought an Entire Town in West Texas. Here's How Jon Jasniak Did It.
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Feb 3, 2026 Jon Jasniak, a land investor and developer who built a multi-million dollar land business and even bought the Texas town of Cornutis. He explains leaving engineering to scale land deals, using Facebook ads and MLS to source big parcels, the trade-offs of subdividing at scale, seller-financing strategies, and how Cornutis serves as a branding and marketing experiment.
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Majors Scale; Minors Plateau
- Major subdivides are harder but far more scalable than minor splits and flips, letting you reduce competition.
- They require heavy coordination (roads, water infrastructure, engineers) but create bigger returns per project.
Paid Due Diligence That Failed
- Jon described losing about $30,000 on a 200-acre option after water testing showed unreliable wells.
- He uses groundwater studies and other tests to mitigate risk but accepts occasional expensive failures.
Business Value Is More Than Cash Sales
- Value your business by combining inventory, notes receivable, and annual revenue instead of only gross sales.
- Owner-financing creates a large notes asset that can be sold or held to scale company valuation.