The Rundown: The Ultimate Podcast for Sports Event Presentation Diane Ferranti, Detroit Pistons
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May 7, 2020 Diane Ferranti, VP of programming and production for the Detroit Pistons and Palace Sports and Entertainment, is an Emmy-winning producer and IDEA Hall of Famer. She discusses event presentation philosophy, staffing and management approaches, crafting theatrical player introductions, contest design and rehearsal, in-house digital production, and excitement about remote broadcasting and new arena technologies.
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Michael Jordan Headshot Stunt Backfired
- Early in Diane's career she put a Michael Jordan headshot on the board during a free throw to rile fans.
- The crowd's immediate booing prompted the GM to shut the stunt down within seconds.
Hire For Disposition And Real Commitment
- Hire for disposition and passion, not just resume experience.
- Diane asks candidates why they want to work in sports to surface commitment to long hours and the lifestyle required.
Shape Roles Around Staff Passions
- Reverse expectations by asking staff where they want to go and guide them toward their passions.
- Diane checks in at six months to a year to shift duties toward what each producer enjoys and does best.