Gloss Angeles How Caliray Keeps the Original "Essence" of Urban Decay Alive with Founder Wende Zomnir
Sep 13, 2024
Wende Zomnir, a beauty titan and co-founder of Urban Decay, shares her inspiring journey as the founder of Caliray, a brand driven by her love for the beach and sustainability. She reflects on how Urban Decay reshaped beauty norms in the '90s and her thoughts on the revival of the Naked palette. Wende emphasizes the importance of inclusivity and ethical sourcing in today's market while discussing how Caliray maintains its unique essence. Plus, she reveals a long-lost product she wishes would make a comeback.
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Pick Hydrating, Lightweight Primer
- Use a primer that hydrates and fills pores without feeling heavy to make makeup apply and last better.
- Look for ingredients like niacinamide and collagen peptides for plumping, smoothing benefits.
How Urban Decay Was Born
- Wendy recounts meeting Sandy Lerner who was dissatisfied with makeup and inspired them to 'break makeup' together.
- That collaboration led to launching Urban Decay with nail polish, lipsticks, and an edgy aesthetic.
Packaging Built The Brand's Edge
- Urban Decay's packaging leaned industrial: nail polish in medicine bottles and metal tins for eyeshadow.
- The edgy design reinforced the brand's message of unconventional beauty and storytelling.