unSILOed with Greg LaBlanc

625. How to Not Just Face Uncertainty, But Thrive In It feat. Nathan and Susannah Furr

9 snips
Mar 2, 2026
Nathan Furr, an INSEAD professor who studies innovation, and Susannah Harmon Furr, an art historian, designer, and entrepreneur, explore how to embrace uncertainty. They discuss a four-part toolkit for navigating the unknown. They explain building a portfolio of personal options, creating rituals as islands of certainty, and using people and practices as courage-boosting “Dumbo feathers.”
Ask episode
AI Snips
Chapters
Books
Transcript
Episode notes
INSIGHT

Uncertainty Ability Is Learnable

  • Uncertainty ability is partly innate but largely learnable through genes, experience, and learning.
  • Nathan improved his own tolerance during COVID by applying researched tools and planned changes like moving to France.
ADVICE

Map Your Risk Aversion And Stretch Gradually

  • Don't self-classify as 'no uncertainty' forever; instead map which risks you avoid and use targeted tools to expand comfort gradually.
  • Susannah urges listeners to recognize affinities and aversions and try small stretches into uncertainty.
ADVICE

Take Small Experiments To Reduce Uncertainty

  • Resolve uncertainty by taking small, experimental action: run quick tests, iterate, and pivot.
  • The book draws on startup accelerator research showing fast learning through small experiments increases the odds of finding opportunities.
Get the Snipd Podcast app to discover more snips from this episode
Get the app