B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing Killing it with direct mail w/ Chuck Moxley
Aug 29, 2021
Chuck Moxley, Senior VP of Marketing at Mobivity and author of the forthcoming An Audience of One, talks direct mail that cuts through digital noise. He shares why three-dimensional mail and bold creative get meetings. He covers simplifying tech messaging, mixing ABM, webinars and print, and the power of human-to-human, one-to-one marketing.
AI Snips
Chapters
Books
Transcript
Episode notes
Owned Digital Audience Beats Paid Channels During Crises
- Brands with owned digital audiences (text, app, loyalty) fared better during COVID disruptions.
- Chuck explains email lacked urgency whereas text messaging delivered timely, actionable communications for offers and operations.
MarTech Buyers Prioritize Ruthlessly Within Tight Budgets
- Marketers and IT buyers face limited budgets and many competing MarTech options, so prioritization is critical.
- Chuck notes buyers ask why text messaging now and weigh app, loyalty, CRM, offers, and e-commerce investments.
Use Webinars As A Low Cost Lead Engine
- Use webinars as a core lead-gen channel because they scale and lower cost per lead.
- Chuck reports webinars cost about $42 per lead versus an average $180 across paid channels, making them highly efficient for QSR targeting.
