No BS Mastery Podcast Ep 281: 2026 Trends: The Need To Be Undeniably Irreplaceably Human
Jan 15, 2026
19:45
This month, I’m talking about the major trends that I am seeing out in the world that are relevant to anyone whose business is selling their expertise.
And lately I’ve been noticing something everywhere I go — in masterminds, at events, in rooms full of marketers, founders, and even AI experts. In a world where AI can crank out polished content in seconds, human relationships are becoming the most valuable currency of all.
In this week’s episode, I’m breaking down a mega-trend I’m seeing right now — one that’s surprisingly old-school and wildly relevant if you sell your expertise:
Analog relationships are making a serious comeback.
Tune into this episode to hear:
- How the flood of AI-generated content is making it harder for anyone to trust what they see online
- Why your network is more important than ever whether you’re selling premium services or scalable products or programs
- How the primary purpose of online content has shifted and how to make it effective
- Why you have to double down on your humanity and your unique voice in today’s market
- Three things you can do right now to strengthen your connections
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