Evernest Property Management Show Episode 126: The Truth about Property Management: A Candid Talk with Marc Cunningham
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May 13, 2024 Marc Cunningham, Owner of Grace Property Management, discusses the evolving landscape of property management, challenges, legislative impacts, content strategies, and investor dynamics. He emphasizes face-to-face interactions, building a property management legacy, coaching in the industry, embracing mistakes in content creation, navigating controversy, shifting trends in real estate investment, and marketing complexities.
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First Team Videos Felt Awkward
- Mark set up a studio to get his team on camera and the first attempts were stiff and unnatural.
- He canceled the initial sessions and learned coaching and repetition were needed.
Public Content Now Has Legal Risks
- Public content now carries legislative and tenant-listener risks that didn't exist before.
- Creators must think about tenant audiences and avoid statements that can be taken as anti-tenant.
Create Avatar-Focused Evergreen Content
- Target content to clear owner avatars: accidental landlords and investors.
- Repurpose long-form resources (e.g., an ebook) into videos and articles for each point.