The Pro Church Tools Show with Brady Shearer Your Pastor Says "I Don't Like It" But Can't Say Why
Feb 11, 2026
They unpack why “I don’t like it” is just a symptom of missing shared vocabulary. They explain how defining a clear brand voice shapes who a church attracts. They offer a simple four-plus-four words system to turn vague feelings into objective feedback. They show how shared language speeds decisions and resolves conflicting opinions.
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Vague Feedback Is A Symptom
- "I don't like it" is a symptom, not the real problem for creative feedback.
- Lack of shared vocabulary causes vague, unhelpful responses and stalls progress.
Washer Code Led To Shared Vocabulary Win
- Brady used AI to diagnose his LG washer showing an LE code and identified a hall sensor issue.
- That shared vocabulary with the technician enabled a fast repair instead of guesswork.
Create Eight Guiding Words
- Define four words your church voice IS and four words it IS NOT to guide creative decisions.
- Use simple antonyms so feedback becomes objective and actionable for designers and leaders.