Back to the F**kture S2 Ep6: Ibrahim Ibrahim on the future of blended retail spaces
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Nov 4, 2022 
Ibrahim Ibrahim, futurist, retail strategist and managing director of Portland Design, explores the future of blended retail spaces. He discusses reshaping high streets with mixed uses, designing serendipity through fast/slow/local/belong pillars, treating physical spaces as media, and connecting online and offline data to build emotional membership and new retail formats.
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Citizen-First Retail
- Ibrahim reframes retail priorities as ‘citizen first’ rather than ‘customer first’.
- Retail must serve community needs like convenience, safety and wellness before transactions.
From Shopping To Community Rhythm
- Shift from a shopping rhythm to a community rhythm drives daily footfall.
- Blending offers encourages habitual visits and commercial resilience.
Use Space For Stories Not Only Sales
- Accept that physical retail will be less transactional and more experiential.
- Use brand spaces for storytelling and blended uses, not just sales per square foot.
