
The New Abnormal Martin Raymond 'The Shifting of the Overton Window and the push for Transformation'
12 snips
Feb 6, 2024 AI Snips
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Episode notes
Security Guard Asked A Futurist For Personal Predictions
- Raymond recounts a US airport security guard asking a futurist to predict his wedding.
- The story highlights the common public confusion between forecasting and fortune telling.
Act Now To Be The Future's Pilot
- Be a pilot, not a passenger: act now to lead transformation rather than wait.
- Raymond warns brands that hesitancy will leave them irrelevant when change accelerates after lockdown.
Purpose Will Be Recast In A Complex Decade
- The 2020s combine pushes for transformation with demands for resilience.
- Raymond predicts purpose will be re-evaluated and become more complex, not a simple branding fix.

